<p>Early Initiation of Breastfeedingis a programthat isissuedbyWHO/UNICEFin 2007, instead ofmotherswho<br />breastfeedinfants, but infantsshouldactivelyfindtheir ownmother's nipple. In sixdeveloping countriesthe risk<br />of deathamonginfantsaged 9-12monthsincreased by40% ifthe babyisnot breastfed. Aimstodetermine the<br />relationship ofattitudesto the role ofhealth workersin the implementationof earlyinitiation<br />ofbreastfeedinginRegionalHealth CenterandCukirTembelangJombang.<br />This studyusesAnalyticaldesignwith crosssectional. The populationis30midwivesin primary health<br />careand28midwivesin primary healthTembelang andCukir. The samplewas26midwivesin primary health<br />careand25midwivesin primary healthTembelang and Cukirwithproportionalrandom samplingtechnique. The<br />independent variableisthe attitude ofhealth workers(midwives) in the implementation ofearly<br />breastfeedinginitiationandthe dependentvariableisthe role ofhealth professionals(midwives) in the<br />implementation ofearly breastfeedinginitiation. Collecting datausing aquestionnaireandanalyzed byChi-<br />Square test.<br />The results showedthe role ofhealth workersin the implementation ofearly breastfeedinginitiationare<br />mostlyactiveandattitude ofhealth workersin the implementation ofearly breastfeedinginitiationis<br />largelypositive. The Chi-Square testresultsobtainedsignification at Pvalue&lt;Î± (0.001 &lt;0.05), then H0<br />isrejectedandH1is accepted.<br />The conclution of result is a relationshipattitudeto the role ofhealth workersin the implementationof<br />earlyinitiation ofbreastfeeding. Negative attitudesandpassiverolesare at earlyinitiation<br />ofbreastfeedingmanagementactions. Institutionsoften holdpartiesshoulddirect monitoringof<br />theimplementation of theearlyinitiation ofbreastfeedingspaciousness, and<br />themidwifeexpectedactivelyinvolvedupdatingknowledgeand skills.</p><p><br />Keywords: attitudes, rolesand initiation ofbreastfeeding</p>